Our values

Beyond material beauty

Social commitment

We turn your gesture of love into an act of solidarity. Our medals contribute to the Basilica's social and pastoral works in support of people and communities in vulnerable situations.

Respect for the Virgin of Guadalupe

Our diamonds are a way to honor the patroness of Mexico and keep alive the devotion that unites millions of people. We treasure all the emotions linked to the Virgin as something sacred and transform them into an eternal legacy.

Transparency and authenticity

Our medals have a certified origin: the petals were presented before the tilma in the vestry of the Basilica of Guadalupe, in the presence of H.E. Card. Carlos Aguiar Retes. The collection, custody, and transport of the petals were carried out under the supervision of civil notaries, both in Mexico and Spain.

Sustainability

We create diamonds using clean energy and low-impact environmental technologies, through a process that respects workers and distances itself from mining exploitation. Each piece reflects our genuine commitment to the environment and to people.

Excellence and mastery

Our medals are born from the absolute care of Spain's finest designers and master jewelers, who work with rigor and a deep respect for the craft. The result: an authentic work of art that reproduces, down to the smallest detail, the image of the Virgin of Guadalupe.